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陈列是一种视觉表现手法，它运用各种道具，结合时尚文化及产品定位，运用各种展示技巧将商品的特性表现出来。陈列要随展示目的、展示方法以及购物方式的不同而变化。合理的商品陈列可以起到展示商品、提升品牌形象、营造品牌氛围、提高品牌销售的作用。
什么是陈列设计师？形象地说，他们是终端卖场的点金人，是用艺术装点着美丽。他们通过自己对商品内涵和商家要表达的营销概念的理解，借助自己的专业知识，让商品在“陈列道具”、辅助商品、装饰品及灯光的衬托下闪亮登场，把原本看似没有关联的物件巧妙地组合搭配，使单个感觉呆板的商品鲜活起来，从而提高商品的美感和档次。
Wutong Innocence focuses on building a brand model of multi category output, and launches a multi category product portfolio with petty bourgeoisie life feelings and original design style around the "five product strategy" and "five high stores". The brand combines natural aesthetics, lifestyle aesthetics, and fashion aesthetics organically, highlighting visual, brand, and experiential senses.
Brand background
Wutong Gense is headquartered in Foshan, Guangdong. The three founders, Mr. Liu Jianxin, Mr. Su Yin, and Ms. Cai Chuanyu, decided to establish the Wutong authentic brand after observing the phenomenon of insufficient satisfaction of comfort and quality demands in the underwear market. The aim is to provide consumers with intimate products that combine comfort and fashion, and redefine the underwear wearing experience.